General Report on Click2Sell.EU members area were tweaked in order to eliminate one problem that all active members had.

The problem

Click2Sell.EU merchants who sell their products on their own usually have affiliates. Some of them have higher number of affiliates, while others – smaller. Once these merchants login to Click2Sell member area, they see general report of their own and their affiliates performance, so they can see at once, for example, how successful day was yesteday. However, the more affiliates a merchant had, the more overcrowded general report (and all other reports) was, because ‘inactive’ or ‘dead’ affiliates were still displayed on his/her reports.

Who are these my mentioned "inactive or dead affiliates"?
Such affiliate signs up to promote a certain product, get his/her affiliate link and after that he/she:

a) simply doesn’t do anything at all;

b) runs promotional campaign for a while, but stops doing this after some time.

However, such "dead" or "inactive" affiliate still leave the product in his "promoted products" list, thus some time ago he/she were displayed on all merchant’s statistics (General report, Daily report and Affiliate reports).

There are quite a lot of people who jump in to try promoting one or another product or just to test Click2Sell system and then leave it. So statistics of active merchants were overcrowded by such "affiliates/testers".

The tweak

Now let me tell you what we did in order to solve this.

Well, the solution was really simple: we removed all inactive affiliates from the reports. So now Click2Sell.EU General, Daily and Referral reports display only those affiliates who bring at least 1 view/visitor on a certain period of time.

This is a small change on the reporting side on Click2Sell.EU, but it decreased the load time of reports and the best thing is that such reports are much more informative, useful and easier to analyze for merchants than they were before.

As I mentioned it’s only a small change. But small changes adds up to the big ones. And these small changes will result in huge gains for all our members.

Egidijus

There is one very known truth: once you persuade a person to buy your product, make sure that he/she could pay you as soon as possible. You have to show your potential buyer a purchase form while he/she is still "hot" and full of desire to buy.

Many merchants strive to make sure that once a visitor clicks on "Order Product Now!" link/button, the next page he/she see would be an order form where the buyer could enter all necessary data to make a purchase.

So ideally customers have to click just once in order to be able to make a purchase.

However.

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In previous post I wrote about direct affiliate linking to checkout page. It’s time for another new feature in our recent Click2Sell version.

It is now possible to make-up your own affiliate links without having to login into your Click2Sell account and click on "Promote" link. This little nice thing allows:

For merchant: offer potential affiliates an easy way to signup to his/her affiliate program and start promotion in a second. It is especially useful when you have some different products as you can list all your products’ links in one place. Then your potential affiliates could start promoting all your products in a few seconds.

For affiliate: quickly start certain product’s promotion without making some clicks (go to Click2Sell, login, get affiliate link).

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Recently we had been working heavily on new Click2Sell system version which included many tweaks, fixes and some new features.

In this post I will speak about one new feature which is really beneficial to affiliates as it provides them some new opportunities.

Until now affiliate links pointed to merchant’s provided products sales-pages. This saved affiliates from having to create their own webpages for affiliated product.

However, more and more affiliates use the method of creating entire blogs with rich content dedicated to their promoted products and then put "buy-now" buttons with their affiliate links there.

The problem is that when an interested-to-buy reader clicks on this affiliate link, in most cases, he/she is redirected to the product’s sales page, where all the ‘story’ about the product is provided again. Some potential buyers might loose the interest in product just because of… well… poor salesletter or any other reasons.

But… wouldn’t it be great if you (affiliate) could create your own  landing page for your promoted product and then place your affiliate link as a direct buy now button? 

This would forward all potential buyers directly to checkout page from your landing page. When you have a great landing page and an ability to forward the buyers straight to the checkout page, the poor merchant’s sales pages won’t affect your promoted product’s conversion rates. 

When you have a total control over presented content on your landing page, you can easily tweak it to increase sales conversions, get better PPC campaigns scores, create a feeling that you’re a direct seller of a product.

I think that you already have an idea what feature we have just implemented.

From now all Click2Sell.EU affiliates can just add a certain variable in to their standard affiliate link and make it pointing directly to promoted product’s checkout page.

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