You have created a great software product and would like to sell it online to earn some money or start your own software company business. You have created a great looking website, your software has a huge demand on the market and you are ready to sell it. But how to accept payments you’re your customers? You need to get a credit card and Paypal processing solution… But where and how?

In order to start selling your own software or any other digital products (ebooks, membership website, etc.) online, you need to get a real merchant account from the acquiring bank so that you could accept credit card payments on your website. Usually this process takes a lot of time:

1. You need to fill out the lengthy bank forms telling about your product, sales volumes, provide personal information about your company.
2. You need to scan and send your company’s documents to the bank. In addition to this you need to provide the notarized copies of your passport, identity and other documents.
3. You need to provide a professional business plan to the bank explaining how your software company operates and how you will sell your product online.
4. You will have to tell the bank everything about your customers: your target market and major countries.
5. Even more – you will have to provide your own payment processing history. The bank will ask about your sales volume, number of transactions processed per month and overall amounts.
6. Banks usually go for a long process of document and track record verifications. They will even check your credit scores and credibility ratings on credit score agencies.
7. The viability of the business lifecycle and the profitability is also verified before approving the merchant account.

These criteria might not be a problem for an already established and working companies, however… If you are just starting out with your first software product and your company is new – you have no business history, no credibility, nor turnover, payment processing history. Then it will be almost impossible for you to open a merchant account for your new online business, because the majority start up, small businesses fail to meet all the requirements. So it’s like a never ending circle: you’re new àyou don’t have payment processing history àyou can’t get a merchant account àcan’t start processing credit card payments àno turnover àno ability to get going, because no bank will talk to you.
However, there is still a solution for you…

1. Just register on Click2Sell and login to your account. Go to For Vendors page and
2. select the COMPLETE payment processing plan.
3. then visit For Vendor –> Add Product section and enter your product’s  description along with all the details.
4. Place the provided payment button code on your online shop! That’s all.

Once your product is activated, you will be able to accept credit card and Paypal payments on your online shop along with other multiple payment options. The whole process takes than a few minutes and you can start processing within 24 hours instead of waiting a couple of months.

If you do business online and sell software or any other products, the most important part of it is to be able to offer your customers the most convenient way to pay for their purchases. In the past decade, buying on-line has become a global trend, with millions of transactions happening every day. And, of course, the payment methods that customers use to pay for a product have diversified. In the beginning credit cards were the only option, but now there are several websites, such as PayPal or Moneybookers that offer other payment solutions and have become very popular. Some online vendors accept only these e-wallet payments without a direct credit card payment option without thinking that they might lose customers. Credit card payment is still a preferred payment method for most online customers.

Find out why customers use credit cards more often compared to other payment methods:

1. No need to register anywhere – there is no need for a customer to register or have an account on any of the websites to complete the purchase (unlike with e-wallet payments).
2. Fast and convenient – credit card transaction is processed within seconds once your customer enters card details on your checkout page. An order gets approved or declined instantly. Unlike with echecks or bank wire payments, the order can be shipped immediately after the payment, because the funds are deposited instantly to a vendors merchant account.
3. Fraud protection – credit card companies offer customers a better protection against fraud and it enables you to chargeback if the merchandise is not what you expected. So customers are more protected when they buy online and they feel safe when ordering a product.
4. Additional security layers – Visa and Mastercard have developed special Verified by Visa and Mastercard SecureCode programs that add an additional security layer for all card purchases. Once this feature is implemented, the customer is asked to provide a certain password during a purchase. This ensures the safety of an order – that card is used only by the authorised person. Customers feel safe when they order your product. It is proved that having this feature working on your website will bring you more sales. At the same time you – as a vendor – are protected from the majority of possible chargebacks with ‘I didn’t do it’ reason.
5. Get rewarded – customers are also likely to get reward points from their credit card banks for using a card often, which can bring them benefits in the long run. So they prefer to use cards even more.
6. Pay in credit – your customers can pay you using their credit card limit – even if they don’t have enough funds at the moment by borrowing money from a bank. This increases your sales even more.
7. Get more international customers – if you sell online internationally then your foreign customers will be more likely to pay using their credit cards than any other payment method. So it is a must for you to accept card payments in order not to lose potential customers.

 Direct credit card payments account for around 50% to 85% of total online orders. This percentage depends on your industry and niche. If your product is more oriented towards the majority of people that don’t spend much time online, then you will get much more credit card orders compared to Paypal or any other payments. Moreover, US based buyers tend to use more e-wallet type of payments compared to international customers – from the Western Europe, etc.

If you are serious about online business, you should be offering as many convenient payment methods as possible. This way your customers will have a better choice to complete their payment and they will select the most suitable payment method. Offering credit card payments along with Paypal will definitely increase your sales compared to only credit card payment option, so make sure your online shop always offer the most popular payment methods. Then your customers will not have any problem placing an order on your website.

How to accept multiple payment methods on your website?

1. Just register on Click2Sell and login to your account. Go to For Vendors page and
2. select the COMPLETE payment processing plan.
3. then visit For Vendor –> Add Product section and enter your product’s  description along with all the details.
4. Place the provided payment button code on your online shop! That’s all.

Once your product is activated, you will be able to accept credit card and Paypal payments on your online shop along with other multiple payment options.