Archive for Click2Sell

Top Notch Protection Of Your Digital Products

Even though Click2Sell aims to be a perfect all-in-one e-commerce solution, excellence can’t be achieved overnight. We continue to work very hard to provide you the best possible system in the Internet business area and it is only the matter of time when we will achieve that goal. But for now it wouldn’t be wise to reject mature and well-tried products which are leaders in their niches and complement with Click2Sell system. We listened to your requests and worked with several very well known software developers.

We would like to present you the first collaboration result: DLGuard solution! We worked with Sam Stephens to make sure that this software would be 100% compatible with Click2Sell.

Please take a look on DLGuard. We strongly recommend using it!

DLGuard

DLGuard is a powerful and easy to use script that you simply upload to your website and then rest assured that your internet business is not only safe, but also much easier to manage, automating the tasks you just don’t have the time for.

DLGuard protects your products from the most common forms of theft:

  • Download link sharing: 
    Each download link can have an expiring time limit as well as a maximum number of download attempts. This means that you can give your customer, for example, 2 hours to download your product with a maximum of 3 download attempts. Even if your customer posted their own real download link on a public forum, the link would become useless before real damage is done.
     
  • Insecure thank-you / download pages:
    A common form of "hacking" is by simply searching for insecure download pages via popular search engines. The term hacking is used loosely, as there is no skill in searching for insecure download pages, but the effect can still be devastating.
    With DLGuard, even if the whole world knows the URL of your thank-you page, they won’t be able to download your products.

Automatic auto-responder Sign-up

DLGuard can also help you with auto-responder tasks. Marketing tests and successful business owners tell us time and again that to maximize profits you need to create a loyal customer list. This can be difficult or uneconomical by using customer signup forms as a large percentage of your customers won’t signup. First you need to convince them to buy your product, and then you need to convince them to signup to your mailing list?

DLGuard fixes this problem by automatically adding your customers to your mailing list after a sale is made. No more manual submissions, no more annoying your customers by asking them to jump through hoops. Use only easy, instant and invisible auto-responder signup.

Customer Tracking and Reporting

Who has downloaded your product? And how many times have they downloaded it? DLGuard will track each of your customers download attempts. Simply search for your customers name, email address or receipt number and DLGuard will show you how many times that customer has attempted to download your products and bonus products. View a customer’s information and download attempts. Reset timers, download counts, resend download emails, and more from this screen. Overall reports can be produced as a total, or per month.

DLGuard has a lot more features and options. You are welcome to visit DLGuard website to find out more great aspects of this premier sales protection system.

As we said before, this product is among the first quality software/services that directly support Click2Sell. We will be working relentlessly to make Click2Sell friendly with many different tools that are popular among marketers and sellers. Click2Sell has to be known not only for innovations, but for convenience to use with other tools as well.

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The First Year of Click2Sell

Click2Sell service was launched just a bit more than a year ago. Believe me, I still remember the day we decided to finally go public very clearly. I remember every month of the first year. They passed extremely quickly. The year was full of expectations, new people, feedbacks, tweakings and so on.

Even though Click2Sell system was being developed and tested for two full years, even though it seemed that everything was laid out and polished in the best possible way, the first year of service showed and teached us a lot. Of course, that’s very natural, you can’t perfectly foresee the needs of your future customers.

We always said that every feedback about Click2Sell system was very welcome. We are happy that people heard that and provided us with a lot of suggestions. The whole first year was dedicated to adding new features, improving the performace of the system, tweaking minor functions or completely reworking some pages.

Let us just review what additions and changes were made in the first year of Click2Sell’s life.

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Duplicate Transaction Protection For Credit Card Payments

Dear Click2Sell.EU members,

It has been some time since you heard from us here on the blog. However, we do not intend to write many posts as we don’t want to waste our members’ time reading useless content. But when we write – we definitely have some great news to announce for all Click2Sell members.

So this week I would like to introduce a new Click2Sell.EU feature: Duplicate transaction protection filter for credit card payments.

About duplicate transactions problem

There are millions of different visitors and shoppers online. Each of them have different computer understanding skills and abilities. Some of them are very tech savvy while others do not know how to properly type an URL in their browsers’ address line and thus use Google/Yahoo to find and enter a certain website. So the diversity is really huge.

We have different kinds of products on Click2Sell. Some of them are downloadable products that are delivered instantly, while other products need a special merchant’s approval to complete the order, i.e. physical orders, some membership websites and etc.

The thing is that if a product is delivered to the customer instantly, then there are usually no problems with their payments. However, we have experienced one strange issue – duplicate transaction problem with some of our merchants.

Customers try to order one their product twice, three times or even more… This is really weird. It goes like this: a certain customer orders a product for the first time. He/she is delivered to the thank you page where it says something like "thank you for your order! We will contact you and provide more information as soon as possible to complete the order".

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PPC Avids Can Get Instant Affiliate Payments!

(this post is useful not only for affiliates, but also for merchants/vendors)

One of the common concerns of affiliates is how quickly they will get their payments for their referred sales. It is a very natural question as nowadays incredibly a lot of product promotion is done by Pay Per Click campaigns. PPC campaigns require some budget and many affiliates simply reinvest their earned money back to PPC in order to make even more sales.

Now there’s a problem that money for PPC campaigns run out quite quickly while payments are paid out monthly or bi-weekly in many networks. That means that affiliates have to limit themselves in their PPC advertising, because they have to wait for their money which they could reinvest.

Here is a solution for such problem. And it really works as I have already seen great results from such solution which resulted in improved income for both of merchant and affiliate.

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Click2Sell General Reports Tweak

General Report on Click2Sell.EU members area were tweaked in order to eliminate one problem that all active members had.

The problem

Click2Sell.EU merchants who sell their products on their own usually have affiliates. Some of them have higher number of affiliates, while others – smaller. Once these merchants login to Click2Sell member area, they see general report of their own and their affiliates performance, so they can see at once, for example, how successful day was yesteday. However, the more affiliates a merchant had, the more overcrowded general report (and all other reports) was, because ‘inactive’ or ‘dead’ affiliates were still displayed on his/her reports.

Who are these my mentioned "inactive or dead affiliates"?
Such affiliate signs up to promote a certain product, get his/her affiliate link and after that he/she:

a) simply doesn’t do anything at all;

b) runs promotional campaign for a while, but stops doing this after some time.

However, such "dead" or "inactive" affiliate still leave the product in his "promoted products" list, thus some time ago he/she were displayed on all merchant’s statistics (General report, Daily report and Affiliate reports).

There are quite a lot of people who jump in to try promoting one or another product or just to test Click2Sell system and then leave it. So statistics of active merchants were overcrowded by such "affiliates/testers".

The tweak

Now let me tell you what we did in order to solve this.

Well, the solution was really simple: we removed all inactive affiliates from the reports. So now Click2Sell.EU General, Daily and Referral reports display only those affiliates who bring at least 1 view/visitor on a certain period of time.

This is a small change on the reporting side on Click2Sell.EU, but it decreased the load time of reports and the best thing is that such reports are much more informative, useful and easier to analyze for merchants than they were before.

As I mentioned it’s only a small change. But small changes adds up to the big ones. And these small changes will result in huge gains for all our members.

Egidijus

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New Feature 3: Click2Sell Checkout Page Skip

There is one very known truth: once you persuade a person to buy your product, make sure that he/she could pay you as soon as possible. You have to show your potential buyer a purchase form while he/she is still "hot" and full of desire to buy.

Many merchants strive to make sure that once a visitor clicks on "Order Product Now!" link/button, the next page he/she see would be an order form where the buyer could enter all necessary data to make a purchase.

So ideally customers have to click just once in order to be able to make a purchase.

However.

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New Feature 2: Make Affiliate Link Yourself!

In previous post I wrote about direct affiliate linking to checkout page. It’s time for another new feature in our recent Click2Sell version.

It is now possible to make-up your own affiliate links without having to login into your Click2Sell account and click on "Promote" link. This little nice thing allows:

For merchant: offer potential affiliates an easy way to signup to his/her affiliate program and start promotion in a second. It is especially useful when you have some different products as you can list all your products’ links in one place. Then your potential affiliates could start promoting all your products in a few seconds.

For affiliate: quickly start certain product’s promotion without making some clicks (go to Click2Sell, login, get affiliate link).

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New Feature: Direct Affiliate Linking into Product’s Checkout Page

Recently we had been working heavily on new Click2Sell system version which included many tweaks, fixes and some new features.

In this post I will speak about one new feature which is really beneficial to affiliates as it provides them some new opportunities.

Until now affiliate links pointed to merchant’s provided products sales-pages. This saved affiliates from having to create their own webpages for affiliated product.

However, more and more affiliates use the method of creating entire blogs with rich content dedicated to their promoted products and then put "buy-now" buttons with their affiliate links there.

The problem is that when an interested-to-buy reader clicks on this affiliate link, in most cases, he/she is redirected to the product’s sales page, where all the ‘story’ about the product is provided again. Some potential buyers might loose the interest in product just because of… well… poor salesletter or any other reasons.

But… wouldn’t it be great if you (affiliate) could create your own  landing page for your promoted product and then place your affiliate link as a direct buy now button? 

This would forward all potential buyers directly to checkout page from your landing page. When you have a great landing page and an ability to forward the buyers straight to the checkout page, the poor merchant’s sales pages won’t affect your promoted product’s conversion rates. 

When you have a total control over presented content on your landing page, you can easily tweak it to increase sales conversions, get better PPC campaigns scores, create a feeling that you’re a direct seller of a product.

I think that you already have an idea what feature we have just implemented.

From now all Click2Sell.EU affiliates can just add a certain variable in to their standard affiliate link and make it pointing directly to promoted product’s checkout page.

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