Review of system changes in 2009
This is the first my post in 2010. And I decided to through last year’s small things which were done by our team in order to provide Click2Sell Affiliate Network users more good affiliate marketing experiences.
The first change of 2009 was new Click2Sell checkout page. Since launching our system we were testing a lot of versions of checkout page in order to understand what factors influence customers to buy products and which things may lead to "sales leak" and lower product conversion rates. We made the checkout page look more simple, easy to fill. All unnecessary fields were removed, other fields which could be filled automatically (such as buyer’s country, etc.) are pre-filled. Amazing, but after changes conversion rates for some products increased by 4% – 18%. On the first sight it could seem not much, but on the other hand some our merchants got more sales doing nothing! I think it’s good for everyone.
The next step was to let Click2Sell merchants Customize Checkout Pages for their products as they want. This gave possibility to translate product’s checkout page into any language: French, Spanish, Portuguese, Russian, etc. So, Click2Sell became useful not only for English speaking merchants and their customers…
Tweak: New Format of Buy Button Code – The main benefit of this change is that the "Buy Button" is shown on browsers even then when Javascripts are disabled. That’s where the old button’s code failed as it was entirely wrapped in Javascript "clothes". And according data we have, this problem was actual for 3% of all buyers. Now it’s not!
The other project was integration of Click2Sell Affiliate Network with "DL Guard" which is more than just a download page protector. DLGuard provides sales link security, expiring download links, membership management, digital shopping cart, customer management, add customer to your mailing list automatically, and a whole lot more. You can read more about it at "Top Notch Protection Of Your Digital Products".
Another very important feature for merchants – integration of payment service providers into Click2Sell. See Full List of Merchant Account Providers supported by Click2Sell. After implementation of this integration merchants are able to offer his customers even 3 payment methods on 1 checkout page – PayPal, Moneybookers or credit card payment. I think it’s more that enough for buyer to choose from.
Of course, in 2009 there were made a lot changes and tweaks which cannot be seen from the first glance, but they definately give value for our merchants and affiliates. Year 2010 is going to be very important and exciting – Click2Sell is going to present it’s users more flexibility, more convenience, more simplicity and of course – top notch customer support. All new system features and opportunities for merchants and affiliates will be described soon.
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